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Testimonials


Musician, Voice over artist and DJ manager Stewart Hunt (Auckland New Zealand) says…

“Annabelle has been a key player in my success in the field of entertainment. Her advise and knowledge has been invaluable in helping grow my two entertainment brands which have become two of the most well known in New Zealand.”

Documentary maker Simon Dikkenberg (Sydney Australia) says…

“I engaged Annabelle to help take my business to the next level and she has delivered. Massively.

I recently completed her 12 session coaching program and this quarter my business has turned over revenue 4.5 times more than average. Next quarter is shaping up as having similar improvements.

Annabelle helped me to set 3 powerful goals that spanned both my business and personal life and I have found that breakthroughs in each area have fueled insights and improvements in all the others.

Annabelle helped me to explore and discard a few of the thoughts I had that were holding me back in my business. When I started I thought that growing the business would require more pain, drama, and workaholism. But, here we are with a greatly expanded flow of work and I’m happier, more focused, balanced and at peace.

As a creative artist it can be very challenging to do justice to both your creativity and financial management. And as a sole trader in an emerging digital industry the best pathways forward aren’t always clear. Having been in the creative field herself, Annabelle brings a great deal of experience, insight and empathy, but she framed the coaching in a way that I was empowered and took ownership of my goals and the journey towards them.

Of course, the pursuit of goals and visions for your life is fraught with challenges, disappointments and frustrations. I came up against a lot of the attitudes and feelings that had stopped me in the past. At times I felt very resistant and defiant. It would not have been nice to be trying to help me, but Annabelle was incredibly professional, patient and determined in standing for the life I was seeking.

Overall, the experience was incredibly valuable for my business and the rest of my life. I have a greater sense of purpose and the process has given me skills, structures and momentum that will help make these improvements sustainable.”

National Training Manager Petra Kelly (Sydney Australia) says…

“I thought I knew how to set goals and achieve them but Annabelle has introduced me to new and powerful practices relating to goal setting –with extraordinary results. I thought I was a fairly positive person too but Annabelle showed me how easily and regularly I was sabotaging myself just by the way I thought. Her consistent focus was on the future – what can we do today to bring about the future you want tomorrow? And her consistent assistance in framing situations in the positive brought about amazing results.

For example – one of my goals was to find the man! I had been alone for long enough I thought and wanted to get serious about the journey back into love. I’m sorry I can’t tell you the details of this story – but I had a truly magical experience, every woman’s dream really, that has totally changed me and readied me for love- totally because of the life coaching process.

Even though I began working with Annabelle more for personal than career related reasons I found myself regularly challenged by Annabelle to apply what I was learning to all areas of my life – public and private -especially the tricky areas that were really not on my agenda. I was so resistant at one stage that I took two weeks to apply new thinking to one area of family conflict that I had no desire to address – and within 3 days of practising a new approach a breakthrough came which I can confirm has now, after five months become established.

It’s so easy to let ourselves ‘off the hook’ so to speak – to let that dream go – to put off the practical endeavour which would bring about the outcomes we’re looking for- to look after that other project first and put our own dreams aside. Annabelle’s process helped me become accountable for the first time to my own self. It held me gently to my own agendas. I so appreciated her non- judgemental encouragement, her insight, wisdom and courage in asking the questions, teasing back the covers to find the thinking that might be the block- and then designing the most inspired homework! For example 10 TV free days she suggested at one stage, broke my addiction to careless channel flicking and returned me to the writing desk!

Thank you so much Annabelle for a wonderful liberating experience. I feel as if the process has given me back to myself – with great joy and great tenderness. Truly anything is possible.”

IT Consultant Malik Asad Mahmood (Saudi Arabia) says…

“Annabelle is highly creative with strong analytical skills. Even after the first session she will knows your personality more than you which makes her unique. She always comes up with Magical solutions. After adopting her coaching recommendations your career will be flying in no time.
She is a very kind person who always wants to help others.”

Matt Dale (Sydney Australia) Actor, Producer and TV Media Editor, says…

“We all know the adage: “Fail to plan = plan to fail”. If you’re lucky enough to work with her, you’ll find the word “fail” is vehemently absent from Annabelle’s Drumm’s vocabulary. She won’t even say it! This career/life coach is a powerful force of real world positivity. Annabelle is shedding light on the one element of my life I too often neglect: myself.

Working several jobs & building my own brand while doing the corporate dance – doing it all to support a young & growing family: my personal goals had slipped into the background. But like the illustration on the aeroplane safety card: Annabelle would have me “fit my own oxygen mask before helping others” – and she is right.

What a fantastic opportunity it is to work with such an empathetic and intelligent person to define a goal-based strategy in my life. Thank you Annabelle.”

Senior Sales Account Manager Arthur Athanassious (Sydney Australia) says…

I was frozen to inaction by the decision I had to make … there were financial considerations to take into account and this stopped me from moving forward with my life. Annabelle was amazing at stating out the situation in absolute clarity and once she did this … the right choice jumped into view … the financial impose was still real – but the fear was gone.
Thank you Annabelle for showing me how. My life is so much better now.

Musician/Songwriter Jo Elms (London UK) says…

“I have known and worked for Annabelle for 15 years now and can honestly say that her work ethic and high standards set her apart from many others in the entertainment industry. I can recommend that with Annabelle employed on the job, you can relax knowing that you are in safe hands.”

Event manager/Actor Jason Thompson (New York, USA) says…

“I have found her to be very professional and a pleasure to work with. She is a very kind and fair person of great character and insight. An integrity that you can rely. I have no hesitation in recommending Annabelle to anyone.”

General Manager of Australian Entertainment Services (Melbourne Australia), Steve Terry says…

“Your hard won successes over the years are due to your total commitment and passion for our industry, I have no hesitation in recommending you to my clients.”

Entertainment agent Samantha Shanahan (Auckland, New Zealand) says…

“I am half way through my life coaching course with Annabelle and already it has made a profound difference. I have more confidence and can see things from a new perspective which is so important in achieving life’s goals. I have no hesitation in recommending Annabelle to anyone; whether your goals are big, small, or you just need to get out of a rut and get inspiration back into your life. I highly recommend Annabelle as a life coach.”

Dance Company Director Atete (Hawaii USA) says…

“It’s been a pleasure working with you. And I learned a lot from you as well. You are trustworthy, ethical, friendly and informative on all counts. You have my highest recommendation.”

Author, Speaker, Performer Lou Pollard (Sydney Australia) says…

“Annabelle’s exceptional organisational skills and wisdom helped me gain clarity in all areas of my life. At every session she gave me practical and insightful advice on how to achieve more in my career. She is a great listener and has the life experience to motivate and challenge. Annabelle inspired me to pursue the goals I have long felt were out of my reach and I am now being paid for my writing. After 12 mentoring sessions with Annabelle I feel liberated! I cannot recommend her enough as a life coach, she has truly made a huge difference in my life.”

Want to work with Annabelle Drumm to make your life, career or business dramatically better in less than a year? Click here to contact her on the business website enquiry form.

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